Name hyperlinks
Links on the Reports tab are numbered in the order in which
they appear in the outgoing HTML message. You may also give the links custom
names.
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Choose Hyperlinks from the Contacts tab
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From the Mailing dropdown, select the mailing whose links you want to name
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In the hyperlink list, select the hyperlink you want to name
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Click Edit
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Type a name
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Click OK
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Repeat for other hyperlinks
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Click Close