
- Professional-looking themes: Choose a design, preview it live and apply it instantly; add a photo by clicking a placeholder; edit with the WYSIWYG editor or directly in Code view
- Merge fields: Personalize your message by inserting fields from the built-in database, or your own SQL database, with a single click
- Auto responders: Reply instantly to sales requests and other customer email based on rules you define
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- Highlight hot leads: Click the summary charts to see exactly who opened your message or clicked a specific link
- Send targeted followups: Boost your sales by sending followup email marketing to only those who opened a message or clicked a specific link more than once
- Get the big picture: Highlight your strongest email marketing instantly with simple, clear summary charts
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- Easy to use: Works just like Microsoft Office®, with new ribbon interface, easy, tabbed spreadsheet-style lists, a simple email marketing mailing wizard, and list import directly from Microsoft Outlook®
- The only desktop software with a subscription manager: Reduce your unsubscribe rate by sending customers precisely the information they want
- Collect demographics on your Web site: Collect email addresses, demographic info, and other custom fields from your Web site directly into your database
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